Not have a team that is oriented towards content creation, but they plan to form one . Lead generation continues to be the main objective of this marketing effort for companies, increasing its importance by 6 points compared to the b2c email list study we carried out in 2018. There is a general lack of knowledge of co-marketing and b2c email list guestblogging as tactics that are part of content marketing to promote content thanks to the relationship with other companies.
Social networks and videos are at the forefront to promote content. 59.5% of the companies agreed that they produce more content compared to 2018, while only 18.4% say they create the same amount. Many of the companies b2c email list surveyed recognize that the production of quality content is the most difficult part of a content strategy, so outsourcing b2c email list could be a possible solution . As for the effectiveness of the tactics used b2c email list by these companies to launch their content marketing strategy, most agree that they have been effective. Ricardo martínez, director of marketing for muebles lacandona, one of our respondents, mentions: "Until now, content marketing strategies have been effective, given that 60% of our sales belong to new customers, and of that percentage, 70% are customers who met us through marketing efforts."
While daniella terreros, hubspot 's latam onboarding specialist adds that "Content marketing is evolving towards the consolidation of a much more assertive communication, based on data and, very importantly, without ceasing to be human»». To learn about the current investment in content strategies in latin america and spain , as well b2c email list as the most used channels that generate greater effectiveness, among many more details about this 2019 study, download the report by clicking here .Surprisingly, the health sector is one of the b2c email list sectors that reaps the least of the benefits of marketing, but where its impact could have the best results. It is a mistake to believe that this area does not need marketing because health is and always will be a highly demanded service. At a professional level, sharing knowledge about treatments and procedures is also controversial.